4 Ways To Use CRM For Your Real Estate Business

Are you just getting started in the real estate business? Or are you a seasoned professional looking to get an edge on the competition? If you don't know about CRM and what this innovative technology can do for you, you're missing out on making huge money. These powerful programs will create a significant difference in your profit margin and can put you on the platform for success.


CRM is short for customer relationship management, and encompasses any manner of organizational technology that will streamline the contact information of clients, agents and more as well as better allow you to run your business by assigning leads and more. Here are a few ways these programs can make your real estate business work for you.

1) Organization

Tired of hunting down stray phone numbers or emails? You'll never lose a lead again with Ixact CRM software. There are multiple apps and tools that will help you keep track of new clients and leads, and document every interaction from phone calls to emails to meetings. You'll be able to keep all your contacts in one easy-to-use dashboard and be able to find and organize your clients and listings all in one place.

2) Delegation

Every real estate agent knows that keeping abreast of leads is the surefire way to maximize profit. Having multiple agents on your team to handle clients is the way to go, but keeping track of progress can be tricky; CRM makes this all incredibly easy to assign leads to members of your team and follow up on their interactions. Multiple mobile apps will be able to delegate and distribute contact information with a simple text! You can even send text and email notifications to all your agents directly through many apps, making delegation easy and simple.

3) Generate New Leads

Customer relationship management programs also use advanced technology to generate new leads for you to follow. This steady stream of referrals creates top quality information from the most recent databases and creates information relevant to you.

4) Scheduling

Is it hard for you to keep track of the multiple people in your employ and the generous amount of current and prospective clients? Keep track of your appointments with CRM, whether with your own team or with clients. You'll be able to make and schedule appointments easily within the system as well as see a chronology of every interaction so you don't have to worry about missing anything.

Customer relationship management programs are a powerful tool for people in the real estate industry. These innovative software programs can save you time and allow you to turn your real estate business into a powerhouse with these fantastic features. Several ways to use CRM include organizing your contact list, from clients to team members and more, and also using this system to create and schedule appointments. It's also very easy to organize and generate new leads as well as delegate these leads to agents in your own employ. Using customer relationship management software is a key way to maximize your business in real estate— try it today!