5 Essential Features Every CRM for Real Estate Should Have

Customer relationship management (CRM) is an integral part of every real estate agent. It enhances productivity for real estate agents by close to 27 percent. An effective CRM for real estate agent should help agents to close more deals, optimize their working practices, and improve efficiency. You should be smart enough to choose CRM features that will ensure improved productivity. 

1. Listing and closing activity plans

These plans help real estate agents to make sure that the process of home listing is smooth and that nothing falls through the cracks. You need a CRM that enables you to assign a closing or listing activity plan to properties. That way, you will get notifications through the email on the dates to do essential activities. A good CRM comes with an array of closing and listing activity plans so that you can choose the appropriate option and customize them to suit your needs.

2. Monthly real estate newsletter

An e-newsletter is essential in helping real estate agents to stay connected with real estate sphere of influence, establish deeper and healthy relationships, position yourself as a home professional, and get people to call you. It would be amazing to have a CRM that has the monthly newsletter rather than paying for the newsletter separately. You can have the newsletter sent to your database automatically every month, which saves you money and time. 

3. Email campaign reporting

Email marketing is an effective way for most real estate agents to have their business top of mind for their contacts. Imagine the thought of knowing who reads your message. Real estate agents should invest in CRM that has the email campaigning reporting to indicate the hot leads within the database. The feature avoids guesswork by noting the statistics on email campaigns such as bounce rate, open rate and click-through rate among others. The feature also shows you who clicks on hyperlinks, people who forward emails to others, and those who read emails as well as those who don’t. 

4. Transaction management module

Real estate agents who effectively manage buyers and sellers are more in control, proactive, and organized than those who don’t. That is why real estate agents should invest in CRM that has robust transaction management features like the ability to track commissions, run service reports, store documents, and manage offers. The feature keeps you organized.

5. Automated website lead capture

Potential new leads look for real estate agents on various online platforms such as websites. A good CRM enables you to streamline the process and capture the online leads. That way, you can automatically assign the online leads to drip email program. The automated lead capture sends instant emails every time you have new points. The CRM enables you to attach drip email campaigns and create email alerts for follow-up.