The real estate industry is booming and while it's rumoured to be showing signs of slowing down, most agents are overwhelmed by their workloads and the ongoing struggle to keep up with both current clients and existing contacts. Fortunately, customer relationship management (CRM) tools can simplify and streamline these efforts. As an agent, your greatest assets are the prospects you've already converted and thus, it definitely pays to maintain these important connections despite your hectic schedule. Following are several ways in which advanced CRM platforms can help.
Give Your Current Clients Individualised Services
You may find that one of the hardest parts of your job is catering to individual needs. The ability to do so, however, is what sets truly stellar agents apart from the rest. Customer relationship management software gleans data in a number of ways, including from a variety of unexpected places. Thus, even when your clients are not particularly good at defining or communicating their goals, you will be. These tools can collect and present information pertaining to neighborhood preferences, family sizes, funding approvals and residential histories. Each of the details that you capture can be used to streamline and personalise your services so that you're spending less time showing houses that don't meet individual needs and that aren't in line with individual purchasing plans.
Start Automating Tasks For Better Time Management
When considering the lengthy list of clients that you're currently servicing in addition to the people who've bought or sold with you before, keeping in touch can be a big job. While you definitely want to send personal, personable communications to your current clients, keeping in touch with lukewarm prospects and past clients doesn't have to be time-consuming in the least. Your CRM system can automate your workflow so that specific tasks and communications are completed and sent without any additional effort on your part. This is a very time-efficient and hassle-free way to send out virtual greeting cards or other communications on the anniversaries of purchase or sale dates. It is also great for sending out update notices pertaining to changing market conditions.
Know What's Working And What Isn't
Just as you have to pay attention to how you're spending your time, you also need to be cognizant of how time spent is working for you. Customer relationship management software tracks every measure that is taken to keep in touch with current and former clients. CRM tools will show you which prospective clients, active clients and current clients are opening emails and which are not. You can know exactly which listings are being viewed and which links are being used. Tracking and reporting will allow you to allocate your time in a very, results-driven fashion. This way, you're always prioritising activities that are likely to have the best impact on your reputation and your bottom line.
Real estate agents who wish to service large territories and maintain robust customer bases must have feasible ways of managing their relationships and the related communications. CRM software is essential for staying on par with the demands of an active market. With the benefits that customer relationship management provides, you can retain your greatest assets and foster a level of trust that will consistently lead to repeat business and new conversions. Visit IXACT CRM Contact if you are interested in learning more information.